AVAVAVs creative director, Beate Karlsson has another win under her belt as the spring summer 2023 show was out of this world creative and brought a unique twist to fashion week.
The models were seen falling and tripping over themselves on the runway while their clothes were being ripped from their bodies by invisible wires- playing into the superficiality of fashion, according to Karlsson. The luxurious fashion industry is one that portrays a serious appearance, as we view these high fashion models and runways as desirable and perfect- something we aim to be.
Karlsson plays on these notions of perfection by executing a show that looks anything but perfect- with broken garments and falling models. The collection was a mix of streetwear styles and high-fashion designs that led to a collection of wildly unique garments that reflects how luxury is perceived today.
The concept of luxury itself has changed throughout the years; once being defined as anything elegant and high-class, Karlsson now views it as an attitude- the way one carries themself.
At only 27, Karlsson has executively created and designed two wildly successful shows for AVAVAV- giving way to the ideas that high fashion is taken too seriously and should be enjoyed. The SS23 collection redefines contemporary luxury and reminds us that it’s never that serious.
