Three rising stars have joined forces to create “Temptation”: LUM, Tik-Tok sensation Oliver Cronin, and Atlanta’s KILJ, each with their unique stories and talents, have united to release a new single that’s been making waves.
The track follows the success of LUM’s recent collaboration with Toronto’s very own Dom Vallie titled “4 Sho” and includes catchy R&B vocals with a heavy-hitter beat. The new release is already making noise, securing a spot on various and highly reclaimed editorial playlist, including Amazon Music’s Rotation North. The collaboration also secured a prominent billboard spot in the heart of Toronto at Yonge-Dundas Square for the three artists.
More About Lum
LUM, a 20-year-old rapper-singer from Windsor Ontario, knows that relatability is the key to success. As one of the first artists to gain buzz from his hometown, he creates catchy hooks and real-life lyrics which portray the highs and lows of our emotions. He says;
“Nobody’s really done hip-hop or music outta my city like that. It’ll allow younger kids from my city to be like, ‘Yo, if he can do it, I can do it. I’m not alone.'”
Drawing from his own experiences, including a period of homelessness as a teenager and a lack of support around him, LUM’s music resonates with a wide audience, both due to its content and style, whether that is rap, R&B, pop, or something in between.
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