Meet Persistence, a global artist from Toronto who is on the way to becoming the next sensation. Before music. he started as one of the top college basketball players. But as both his passions grew stronger, he needed to choose a path. He chose to pursue music. He knew he had to work hard to make his mark. He spent endless nights in the studio, started networking and did everything he could to work his way up.
Now, he’s opened for major artists such as G Herbo, Lil Tjay, 147 Calboy and YBN Nahmir. He also released two EP projects titled Trust the Process and a joint project titled Toronosota. His latest project titled Galactic Key is on the way. He chose this title because the songs include unique sounds and beats which give it “an outer space and out of this world” experience as Persistence describes it. This album will include 14 songs, with popular artists featured, one of them being Hypno Carlito. A few of the major producers who worked on this album also include God Flow, NVLT, Foreign LDN, Shizzy, Woods and DJ Hype Green. Persistence says this album has been in the works for 2 years. He has worked tirelessly to perfect and display his best work.
“The symbol behind the key is my drive and desire to be great, being persistent in many areas of my life has gotten me to where I am today. Too many people who are successful and those who dream and set goals use persistence as a key characteristic to have because it will only bring the best out of you. This album is to motivate people, paint the picture of my life through my lyrics and provide gems on ways to be successful in order to achieve” says the artist.
In addition to his music, Persistence has also organized a youth sponsorship program that allows youth to tell their story and each month, a submission will be picked and granted a sponsorship. More details can be found on his website persistencekey.com.
“Being an artist is one thing but making an impact in this world is the most important…persistence is key!”